5 Trends to Grow your Instagram in 2023

Everyone is talking about how Instagram has changed a lot in the past year, specifically how it’s no longer just a photo-sharing app but a video app – specifically when it comes to Reels. So, whether you sell a product or a service, or you are a creator or an influencer, staying on top of the trends is very important. 

In this blog, we’ll look at how to build an authentic Instagram growth strategy that brings in new followers and keeps them around for more than a hot minute. After reading this article, you will learn what’s trending and how to apply it to your niche and personal brand.

Here are 5 new trends to consider when trying to grow your account:

Create Original Content

While people like Alex Hormozi, Grant Cardone, and Tai Lopez have a certain style to their video editing – in a word, “messy”, it has helped them, and many others in 2021 and 2022 get more views and grow their following. 

But when something becomes popular, and everyone hops on the ‘trend train’, it then becomes mainstream, and then becomes basic, and then finally the market becomes saturated. So, if you are still creating videos with this type of format – it’s time to stop. 

Try using your own fonts, colors, and words to help you create a style that is unique to you. You need to have your own individual brand of style. You can create one on Canva, or if you’re not sure where to begin, you can use my brand style guide. 

Stop Following Creators

It’s easy to look at the big creators and feel inspired to replicate their content. But the problem is we’ve seen it before, and so our brain has come to identify that content with that known name already. We may not be able to articulate it, but somewhere in the recesses of our minds we’re thinking that it’s not authentic. 

It’s important that we make real connections with people in order to have real engagement and ultimately real influence. Humanize yourself. Information is a commodity – anyone can google anything but the reason why someone going to follow you, is because of the stories that you share about your life, your interests, your values, and simply put, how you live your life. 

People crave individuality, and so your brand needs to be special to you – whether you are creating a video, story, reel, or even a single static post or carousel. 

Short-form videos are a great way to showcase your lifestyle blog things outside of your niche. Think of what you share in your stories – the behind-the-scenes, your morning routine, how you plan your work week. Check out Coolors to see unique photos, color options, gradient color tools – all the things to create a unique look for you. Also see Semrush, Buzzsumo, and Jasper, for content ideas if you are stuck.